The Vignelli Canon

I ended up finding a great site that had a very clean and readable booklet of The Vignelli Canon.

In today’s society, graphic design is very common and almost unnoticed by most people walking around in the street. The design of an advertisement or a label on a new energy drink means a lot to the consumer. I like it when I can see the effort put into a design, especially the minimalist ones. It’s harder to do a minimalist design due to the fact that you don’t have much to work with, one icon and a couple words is really all you have. But when you come away with something that looks neat and clean it is attractive to the eye. Clutter is ugly and reminds one of a mess or chaos. People also like something that has had time and effort put into it; it can really change how people look at it and how they feel about it.

Logo designed by Vignelli

One of my favorites is Boxed Water; the front just says “BOXED WATER IS BETTER” with a tiny drop of water next to “water”. It was brilliant marketing, very simple design yet it caught my eye as I was scanning the shelf at 7/11 looking for something to buy. Instead of buying deer park I went with the boxed water simply because the minimalist design caught my attention. Everything comes down to the details like Vignelli said, “the attention to details requires discipline”.

Boxed Water

I watched a trailer for a documentary on Lella and Massimo Vignelli. Being able to hear the passion, confidence and joy in their voices as they spoke about design was wonderful. It added a realness to what I read and the designs I saw.

Design Is One: Lella & Massimo Vignelli Documentary

The genius of simplicity in design is in the Vignelli motto “Design Is One.” Itself is simplistic. This thought process allows you to use it in whatever one desires to design. Vignelli uses this concept to design anything he desires. The lamp below is a great example of how he used minimalism in many areas of design. Zen is the epitome of simplistic and the philosophy of Vignelli reminds me of an old zen adage, “The way a person does one thing is the way they do everything”.

Lamp designed by Vignelli